ELENA
del Río Tortosa

How data visualization can show you how to be kind to yourself.

How data visualization can show you how to be kind to yourself.

How data visualization can show you how to be kind to yourself.

UX/UI

UX/UI

UX/UI

Overview

For our third project in the Iron Hack UX/UI Design Bootcamp, we had to create a dashboard for a wellness app to explore the intricacies of data visualization.

We chose to focus on the correlation between the menstrual cycle and mood swings.

Scope

We had 2 weeks for this project to do user research, competitive analysis, product development and prototyping.

We were expected to deliver the dashboard screen alongside one user flow that illustrated how to input and use the data.

Partner in crime

I-Ling Shih

My role

Although we were all equally involved in the design thinking process and product development, I took the lead in the design implementation.

Understanding the relation between Mood and Period

Designing a mood and period tracking app began with a simple but crucial observation: not all bodies follow the same biological rhythm.

Male bodies operate on a predictable 24-hour testosterone cycle.

Female bodies move through a 28–29-day pattern of shifting oestrogen and progesterone levels.

Yet most products, systems, and even definitions of normal are built around the male cycle, leaving many people with hormonal cycles underserved or misunderstood.

We wanted to challenge that by focusing on how hormonal changes influence mood and well-being and creating a tool that feels supportive and compassionate.

Understanding these fluctuations helps users navigate their monthly rhythm with more clarity and kindness.

User research

We surveyed users better to understand their experiences with mood during their menstrual cycle.

We learned that many people before their period are overall

More emotionally sensitive

Experiencing mood swings, sadness, and irritability.

Interestingly, even with different levels of consistency and regularity, 88% of surveyed users rely on apps to track their menstrual cycle.

Users are generally curious about the link between their menstrual cycle and mood and want to learn more.

Competitive analysis

Competitive analysis

Flo

Flo

Flo

Period tracking

Period tracking

Clue

Clue

Clue

Period tracking

Period tracking

Daylio

Daylio

Daylio

Mood-tracking and diary

Mood-tracking and diary

Learnings

Learnings

Learnings

Periods tracking apps focus on reproductive health and pregnancy.

Period tracking apps rely on articles as main source of recommendations.

Manual data input, both in period and mood tracking, prevents continuity.

Opportunities

Opportunities

Opportunities

None of the competitors offer daily personalized tips.

Daylio only focuses on mood and journaling.

There isn’t any app that combines mood and period tracking at the same level.

User persona

The emotional enigma

Her main goal is to gain control over her life

She struggles with disrupted sleep due to PMS, and experiences mood swings and pessimism before her period. She also finds it challenging to articulate emotions on some days. Ultimately, she seeks knowledge and tools to navigate these aspects effectively.

Needs

Needs

Needs

Predict PMS & ovulation

Understand hormonal changes

Manage stress

Struggles

Struggles

Struggles

Disrupted sleep

Mood swings

Articulating emotions

Problem statement & Solution

Emotional enigma needs to find a way to know how to listen to her body and act based on it not against it, because she struggles to understand how her mood fluctuates throughout her menstrual cycle

Emotional enigma needs to find a way to know how to listen to her body and act based on it not against it, because she struggles to understand how her mood fluctuates throughout her menstrual cycle

Daily Personalized Guidance

But even in the messiest bedroom,
there’s order.

Synced with wearables data.

Predict hormonal and body chemical changes through out menstrual cycle.

Knowing all these insights can help users tune in, listen and respond to their body’s needs.

Knowing all these insights can help users tune in, listen and respond to their body’s needs.

Knowing all these insights can help users tune in, listen and respond to their body’s needs.

Pet that visually represents the user’s state

But even in the messiest bedroom,
there’s order.

Reflects mood based on the tracked data

Visualize emotions to encourage self-compassion and kindness

It is easier to show yourself kindness and understanding when you see how you feel.

It is easier to show yourself kindness and understanding when you see how you feel.

It is easier to show yourself kindness and understanding when you see how you feel.

THE RESULT

THE RESULT

THE RESULT

Main insights

Home screen with digital pet, vitals and symptoms log.

Daily guidance screen with cycle information, what to expect and tips.

Manual input

Mood input screen with different emotions and an option to write a reflection on them.

Symtoms screen with different options for flow level and physical symtoms.

Vitals

Energy screen that combines information from wereables like sleep, steps, heart and breathing.

Sleep screen with an overview of sleep time and quality with editing options.

Mood count screen with an overview of tracked moods.

Calendar

Monthly view screen that shows expected key points in the cycle.

Today view popup with a summary of the tracked information and notes.

Yearly view screen that shows an overview of the whole year.

Last thoughts

Moody is more than just a period tracking app, it’s a comprehensive wellness tool that empowers users through self-care and data visualization.

Moody aims to foster self-compassion and proactive wellness management, ultimately seeking to achieve a more balanced and informed approach to health and well-being.

But even in the messiest bedroom,
there’s order.

Hypothetical next steps

But even in the messiest bedroom,
there’s order.

Fine tune the existing flows with

Develop remaining user flows

Long term: improve the digital pet with customization options and interactions

More Projects

More Projects

More Projects

Elena del Río Tortosa

STRATEGIC DESIGNER

elena.delrio42@gmail.com

Elena del Río Tortosa

STRATEGIC DESIGNER

elena.delrio42@gmail.com

Elena del Río Tortosa

STRATEGIC DESIGNER

elena.delrio42@gmail.com

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